Ecole de commerce

Diplôme Grande École visé Bac+5, Grade de Master

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PRINCE Christine

Christine PRINCE

Department of Marketing
Assistant Professor in Marketing

Faculty position :

  • Assistant Professor

Contacts :

ISG International Business School
8 rue de Lota
F-75116 Paris
Tél: + 33 1 56 26 10 10
christine.prince@isg.fr


Christine Prince is an assistant professor of Marketing at the ISG International Business School (Paris) since 2012. She holds a Ph.D. in Management Science from the University of Paris-Sud 11 and is specialized in the field of Marketing.

  • She is currently working as assistant professor in the departement of marketing.
  • Her primary research interests involve online consumer behavior, E-commerce and web site performance.
  • Her current teaching activities concern mainly brand management, quantitative methods for decision making and international marketing

Teaching Areas

  • Course1: Quantatives methods for decision making
  • Course2: Brand management
  • Course3: Global Marketing Management

Research Interests

  • Interest 1: Online consumer behavior
  • Interest 2: Web site performance
  • Interest 3: Consumer satisfaction and loyalty intentions

Education

  • 2012: PhD in Management science,Univeristy of Paris-Sud 11, France “Determinants of online leisure travelers loyalty intentions:The role of consumers perceptions and satisfaction applied to the B to C travel web sites”.

Teaching Experience

  • 2013-2014 Lecturer of quantitative data analysis at the University of Paris Sud
  • 2010 – 2012: Full time lecture r(ATER) in marketing, University of Paris-Est Marne La Vallée
  • 2009 – 2010: Lecture at TELECOM Business School- Institut de Mines Télécom, Léonard de Vinci Business School.
    Lecturer at Institut Universitaire de Technologie (IUT), Sceaux
    - Lecturer at University of Paris Sud 11

Other professional experiences

  • Reviewer of global edition -Global marketing management, Eth edition, Warren J. Keegan, Prentice Hall, Pearson
  • Visiting Professor, Global Marketing Management, University of Seoul, Seoul International Summer School, South Korea
  • Researcher: Data analysis using Sphinx software, survey: Energy & information and communication technology (ICT) usage, University of Paris Sud 11, France.
  • Market consultant: Exploratory research of green technology- based firms potentiality in the eco-innovation industry in île -de -France region, Pôle Paris Développement, France.
  • Quantitative market studies assistant: Data analysis, periodic reporting, following brand health evolution and brand health studies, ads pre-testing & post-testing -client service department, Millward Brown –Kantar group, WPP for consulting and marketing research for brand solutions and communication, France.

Publications

Articles-Conference proceedings

  • C. Amir, “Determinants of online shoppers’ web site choice and perceptions: Empirical analysis of key dimensions of B to C travels websites”. Proceedings of IADIS E-Commerce Conference held in Lisbon, Portugal, July 2012.
  • C. Amir, “Analysis of online leisure consumers’ perceptions and choice: An empirical study of key dimension of consumer-based travel websites”. Proceedings of ICOT Conference held in Crete, Greece, May 2012.
  • C. Amir, “Consumer loyalty towards online service provider: Theoretical model of relational determinants towards online travel web site”. Proceedings of e-commerce IADIS Multi conference on computer science and information system held in Amsterdam, the Netherlands, July 2008.

Conference presentations

  • “Loyalty intentions towards travel website: The role of online leisure travelers' perceptions and satisfaction”, LCBR European Marketing conference, Munich(Germany), 7-8 august 2014
  • “Examining e-leisure traveler’s loyalty intentions: The role of perceptions and satisfaction applied to the B to C travel websites”. International Conference on Tourism ICOT, Limassol, Cyprus,5-8 June 2013
  • Determinants of online shoppers’ web site choice and perceptions: Empirical analysis of key dimensions of B to C travel websites. Proceedings of IADIS E-Commerce Conference held in Lisbon, Portugal, 21-23 July 2012.
  • Analysis of online leisure consumers’ perceptions and choice: An empirical study of key dimension of consumer-based travel websites. Proceedings of ICOT Conference held in Crete, Greece, 23-27 May 2012.
  • -“Online consumer loyalty: Theoretical framework of relational determinants towards travel Websites”, INFORMS Marketing Science, Cologne (Germany), 17-19 June 2010.
  • Consumer loyalty towards online service provider: Theoretical model of relational determinants towards online travel web site. Proceedings of e-commerce IADIS Multi conference on computer science and information system held in Amsterdam, the Netherlands, 27-29 July 2008.
  • -“La fidélité du consommateur au site web”. International Conference:Online services: Networks, contents and usages, Paris (France), 12-14 December 2007.
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A propos de l'ISG :

L'Institut Supérieur de Gestion (ISG), membre de IONIS Education Group, créé il y a près de 50 ans est une Grande Ecole de Commerce, visée par l'Etat, membre de la Conférence des Grandes Ecoles et du Chapitre des Ecoles de Management. Le diplôme Grande école de l’ISG est visé Bac+5 et confère le Grade de Master. Sa pédagogie innovante et en phase avec les entreprises est au service de sa mission : former des managers responsables, créatifs, entreprenants et aptes à évoluer à l’International. L’ISG s’appuie sur un réseau de 125 universités partenaires dans 50 pays et sur son association d’anciens élèves, comptant 20 000 diplômés. L'ISG propose des formations pour tous les profils, de Bac à Bac+5, mais aussi des programmes de formation continue et de VAE pour les personnes ayant déjà une expérience professionnelle. L’ISG forme chaque année près de 3 500 étudiants au sein de ses programmes. Depuis sa création, l'ISG a acquis une reconnaissance internationale, il est membre de l'EFMD, de l'AACSB de CLADEA, de l'AmCham et partenaire de l'UNIDO. Son laboratoire de recherche, le GRiiSG, a pour thèmes de recherche principaux : entrepreneuriat et marché, management et innovation et management des risques.
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