Ecole de commerce

Diplôme Grande École visé Bac+5, Grade de Master

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CLOONAN Caroline

Caroline CLOONAN

Department of Marketing
Professor in Marketing

Faculty position :

  • Assistant Professor

Administrative responsibilities

  • Department Head, Marketing

Contacts :

ISG International Business School
8 rue de Lota
F-75116 Paris
Tél: + 33 1 56 26 10 14
caroline.cloonan@isg.fr


Caroline CLOONAN is a professor at the ISG International Business School. She is currently a Ph.D. student in Management Sciences and specialized in the field of marketing.

  • Her current professional activity is assistant professor in marketing.
  • Her areas of publication and expertise are consumer behavior and sales promotion.
  • Her teaching specializations concern marketing management, consumer behavior, marketing studies and statistics. She is responsible for courses in marketing.

Teaching Areas

  • Course 1: Marketing Management
  • Course 2: Consumer behavior
  • Course 3: Marketing studies
  • Course 4: Trade Marketing
  • Course 5: Services Marketing
  • Course 6: Negotiation and Sales force Management

Research Interests

  • Interest 1: Consumer behavior
  • Interest 2: Sales promotion
  • Interest 3: Clothing consumption

Education

  • 2014: PhD in Marketing (on going), Paris Dauphine University, France, "The impact of seasonal sales on the purchase of brands as well as the way the products are used" Research Supervisor: Professor Bernard Pras
  • 2007 : Master of Science in Marketing Research - University Paris Dauphine

Teaching Experience

  • 2007 - 2012:Teaching assistant of Marketing at Paris Dauphine University, France.
    • - Statistics with SPSS
    • - Studies in Marketing (Qualitative and Quantitative methodology)
    • - Introduction to Marketing
  • 2011 – Present : Assistant Professor at ISG Business School
    • - DADM Data Analysis for Decision Making
    • - Marketing Management 1
    • - Services Marketing
    • - Trade Marketing
    • - Negotiation and sales force management

Other professional experiences

  • Consulting in Marketing and Sampling methods, NEXINT, France

Publications

Conference Presentations

  • Briand Decré G., Cloonan C., Zoghaib Z.,” It Sounds Good! The Impact of Packaging Sound on the Perception of Packaging Material and Product Evaluation”, Proceedings of the 42th Conference of European Marketing Academy, Istanbul, Turkey, June 2013.
  • Cloonan C., Bourjot-Deparis J., Caffier de Kerviler G., Giving voice to customers: the impact of behavioral commitment, Proceedings of the 41th Conference of European Marketing Academy, Lisbon, Portugal, May 2012.
  • Cloonan C., “The effects of exclusive sales, Proceedings of the 10th International Conference on Research in Advertising”, Berlin, Germany, June 2011.
  • Cloonan C., “Are exclusive sales before seasonal sales worth it?” Proceedings of the 40th Conference of European Marketing Academy, Ljubljana, Slovenia, May 2011.
  • Cloonan C., “Do the temporality and the control of gift lottery affect the incentive effectiveness on a web survey?” Proceedings of the 39th Conference of European Marketing Academy, Copenhagen, Danemark, June 2010.

Professional Associations

Member of :

  • AFM (Association Française du Marketing)
  • EMA (European Marketing Academy)
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A propos de l'ISG :

L'Institut Supérieur de Gestion (ISG), membre de IONIS Education Group, créé il y a près de 50 ans est une Grande Ecole de Commerce, visée par l'Etat, membre de la Conférence des Grandes Ecoles et du Chapitre des Ecoles de Management. Le diplôme Grande école de l’ISG est visé Bac+5 et confère le Grade de Master. Sa pédagogie innovante et en phase avec les entreprises est au service de sa mission : former des managers responsables, créatifs, entreprenants et aptes à évoluer à l’International. L’ISG s’appuie sur un réseau de 125 universités partenaires dans 50 pays et sur son association d’anciens élèves, comptant 20 000 diplômés. L'ISG propose des formations pour tous les profils, de Bac à Bac+5, mais aussi des programmes de formation continue et de VAE pour les personnes ayant déjà une expérience professionnelle. L’ISG forme chaque année près de 3 500 étudiants au sein de ses programmes. Depuis sa création, l'ISG a acquis une reconnaissance internationale, il est membre de l'EFMD, de l'AACSB de CLADEA, de l'AmCham et partenaire de l'UNIDO. Son laboratoire de recherche, le GRiiSG, a pour thèmes de recherche principaux : entrepreneuriat et marché, management et innovation et management des risques.
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