Institut Supérieur de Gestion, grande Ecole de commerce délivrant le grade de master, Diplôme Bac+5, visé par l’État

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Les programmes

The BBA program

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Bachelor in Business Administration : 190 ECTS credits


4 intakes : October, January and 2 summer sessions in May and August


It is possible to transfer credits from another school


  • CORE COURSES
    (23 courses)
    • Geopolitic
    • Composition & Rhetoric I
    • Composition & Rhetoric II
    • Business Communication
    • Management of Information Systems
    • Calculus
    • Business Statistics
    • Production & Operations Management
    • Financial Accounting
    • Managerial Accounting
    • Microeconomics
    • Macroeconomics
    • Principles of Marketing
    • International Marketing
    • Principles of Management
    • Corporate Finance
    • Business Law
    • Business Ethics
    • Business Policy
    • Research methodology
    • Introduction to sociology
    • Organizational behaviour
    • The environment and business
    • Labor markets and human resources
  • LANGUAGES
    (4 courses)
    • Spanish
    • Chinese
    • French
    ELECTIVES
    • Communication and Current Affairs
    • Managing Cultural Differences
    • The Environment and Business

MAJOR COURSES
(8 courses)

International Business BUS 450 European Business
  BUS 460 Negotiating International Projects
  BUS 470 International business
  BUS 480 Global Business Today
  ECO 420 International Logistics
  MGT 460 Business Process Reengineering
  LAW 400 Comparative Law
  FIN 470 International Financial markets
  MGT 400 Cross Border Management
Management & Marketing    
*** MKT 410 Corporate Reputation Management
  MGT 440 Public Relations
*** MKT 470 E- Commerce
  MKT 490 Sales
  MKT 430 Advertising and Media planning
  MKT 440 Market Research
  MKT 450 Marketing Strategy
  MKT 460 Consumer Behaviour
*** MKT 480 Marketing B to B
Finance & Economics    
*** ECO 440 World Banking
  MGT 470 Mergers & Acquisitions
*** FIN 320 Corporate Finance
  FIN 450 Portfolio Management I
  FIN 460 Investment Theory and Analysis
  FIN 470 Risk Management
  FIN 480 Capital Markets
*** FIN 490 International Business Finance

*** indicate courses open to all majors including those listed below:

  • MGT 460 Small business management
  • ECO 401 Managing Cultural Differences

* Core courses will be validated before choosing a major in International Business, Management and Marketing or Finance and Economics.

*23 core courses, 4 levels of a language, 8 major courses, 2 electives and Senior Thesis

candidature en ligne demande de documentation

Interview of Matthew Andrews
Head of programs for the BBA

Imane Haili
3rd year student
Joining the BBA program at ISG was the best decision I have ever made. I learned a great deal about all aspects of business, for example all the tools necessary for marketing a product; moreover, a significant part of the learning experience came from studying with other international students because of the exchange of different cultures.
Julian R. Strosek
ISG BBA Graduate
Deciding on where to do an undergraduate degree is a once-in-a-lifetime decision. The time I spent at ISG proved I took the right decision. The material covered in the various courses was interesting, structured and wellpresented. ISG students don't only receive an outstanding level of international business education, but can also excel in a great learning environment.
Louisa-Annabella Strahl
ISG BBA Graduate
I really enjoyed my time at ISG, where I did my BBA majoring in Marketing. The international environment combined with interesting and interactive courses made studying at ISG a memorable experience. The program provided me with vital business skills and knowledge for my future career.